How Wearables Will Shape Fitness and Healthcare in 2025 with Rook CEO Marco Benitez

The wearables market is booming, with nearly 50% of U.S. households owning and actively using devices like Apple Watch, Whoop, and Oura, according to Parks Associates. As fitness and healthcare increasingly intersect, the data from these devices is becoming a valuable tool for improving wellness outcomes.

In this episode of The ATFW Podcast, host Krissy Vann sits down with Marco Benitez, CEO and Founder of ROOK. Marco shares his journey from Tae Kwon Do champion to biomedical engineer to entrepreneur and discusses how wearables are reshaping the fitness industry.

We’ll explore why wearable data is critical for health club operators, how technology like ROOK simplifies the integration of multiple devices, and what this means for the future of fitness and healthcare. Plus, Marco offers practical advice for entrepreneurs looking to make an impact in 2025.

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