Fitness Industry Gold Rush? Longevity, GLP-1s & Consumer Trends | Jeff Zwiefel of MIORA

The fitness industry is seeing increased interest in longevity, GLP-1 medications, and venture capital investment. In this episode of All Things Fitness and Wellness, host Krissy Vann speaks with Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time, about what these developments mean for gym operators, investors, and the broader industry.

Zwiefel, former COO of Life Time, shares his insights on science-backed longevity interventions, health optimization, and performance-based wellness offerings. As consumer interest in personalized health solutions grows, fitness businesses are considering how these trends fit into their existing models.

Key Takeaways:

-The role of MIORA in the expanding longevity and performance sector
-How GLP-1s and longevity are influencing fitness offerings
-The impact of venture capital and what it means for gym operators
-How wellness trends are affecting profitability and member engagement
-The biggest opportunities and risks for fitness professionals today
-How technology and personalization are driving new revenue streams
-With more focus on longevity and health optimization, how can fitness businesses approach these trends? Tune in for expert insights and strategic takeaways.

0:00 - Introduction
1:20 - The fitness industry’s evolving approach to longevity
3:10 - Meet Jeff Zwiefel: Executive Director, MIORA Longevity & Performance at Life Time
5:00 - The growing consumer demand for longevity and health optimization
7:30 - Biomarker-driven programs and comprehensive health assessments
10:45 - The rise of GLP-1 medications and their role in fitness and wellness
14:20 - Industry debates around GLP-1s and how Life Time is integrating them
18:50 - The intersection of fitness, wellness, and medicalized health solutions
22:15 - How fitness businesses can lead in the longevity conversation
26:40 - Investment trends and the role of venture capital in longevity and wellness
30:00 - Expanding MIORA clinics and what it signals about market demand
34:15 - Final thoughts and takeaways for fitness business owners