FIBO 2025: Global Voices on Market Shifts, Member Retention & What’s Ahead

Recorded live at FIBO 2025 — one of the world’s largest trade shows for fitness, wellness, and health — this episode of The ATFW Podcast captures insights from global industry leaders.

Host Krissy Vann sits down with executives from Canada, the UK, Spain, Germany, Switzerland, and Finland to explore what’s shaping the fitness landscape in 2025 and beyond. From economic pressures and consumer trends to retention strategies and digital innovation, this episode is a powerful snapshot of where the industry is headed.

Featured Guests:

• Chris Smith – Fitness World Canada, Chairman of the Health & Fitness Association
• Justin Musgrove – Fitness First UK
• Marcos – Gym-Fit, Spain
• Dr. Gregor Hackfort – EVO Fitness, Germany
• Kenshj Savary – TC Training Center, Switzerland
• Tomi Peltonen – Ole.Fit, Finland

Topics Covered:

• Takeaways from the European Health & Fitness Forum
• International growth opportunities
• VAT and pricing accessibility
• Retention strategies in a post-pandemic landscape
• Digital ecosystems and Gen Z expectations
• Mergers, acquisitions, and franchise models with purpose

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