ATFW Industry Series: The Physical Activity Crisis with Sara Hodson, President of The Fitness Industry Council of Canada

The relationship between Canadians and physical activity is in crisis. Staggering statistics illustrate the fact that over three quarters of Canadians are not getting enough exercise and the consequences on the health care system can not be denied.

Sara Hodson, President of The Fitness Industry Council of Canada joins The ATFW Industry Series to take a candid look at this growing problem.

Hodson highlights the financial, health, and social costs of inactivity in Canada and on a global scale.

Hodson shares insight on how Canadians can be encouraged to cross the barrier of no fit to low fit. Plus, how health club operators and those in the wellness space can work together to motivate more people to get moving.

New episodes of The ATFW Industry Series drop every Monday.

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