How to Start a Podcast & Build A Brand That Connects and Converts with Jessica Burgio, Part 1

Author: Chrissy May
Published: Tue 15 Apr 2025
Episode Link: None

Are you ready to finally use your voice to make an impact? In this episode, I sit down with Jessica Burgio, podcast coach and host of the Unscripted podcast. We talk about how to create a podcast that's more than just content, why your voice is your most powerful brand asset, and how to show up with confidence (even if you don’t want to be on camera). She also shares tips on how often to publish in a week, the best length for episodes, and MORE. Tune in to learn what it takes to go from "just another podcast" to becoming the go-to voice in your space.

HIGHLIGHTS

00:00 The wake-up call that made Jessica question the direction of her business.

08:00 What happens when you invest in a mastermind?

11:15 The BTS story of Jessica’s Unscripted podcast.

16:45 What actually helps your podcast stand out.

22:15 Why podcast metrics don’t work like social media metrics?

24:00 What to do if you’re not ready to be on camera.

29:45 Ways to get your podcast up and running.

32:45 Tips for branding your podcast to match your long-term vision.

40:15 The difference between being “just another podcast” vs. the go-to in your niche.

46:45 How often should you publish new episodes?

51:00 When it’s time to rebrand and what NOT to do.