Make Marketing Fun Again: How to Promote Your Book Without Losing Your Mind {ep. 162}
- Author
- Alexa Bigwarfe
- Published
- Wed 23 Apr 2025
- Episode Link
- https://podcasts.castplus.fm/e/mn4x0mjn-make-marketing-fun-again-how-to-promote-your-book-without-losing-your-mind-ep-162
đ In this episode of Alexaâs Publishing Chat, Alexa shares:
- The terrifying moment every author facesâwondering if people will hate your bookâand how to overcome it.
- Why marketing doesnât have to feel icky or overwhelmingâand how to make it fun.
- The power of early feedback: how to build and use an advance reader team.
- What to do if talking about your book feels deeply uncomfortable (hint: there are other ways to market!).
- Creative and personality-aligned approaches to book marketingâwhether youâre a writer, talker, or behind-the-scenes strategist.
- A real-life example of word-of-mouth magicâfrom Alexaâs hairdresser to a book club obsession.
- Why authentic buzz beats big ad spend (and how to get people talking organically).
- Ways to work with influencers, bookstagrammers, and booktokkers to generate excitement.
- A love letter to gluten-free cookbooks (yes, really) and niche book marketing.
- How to reframe your mindset to fall in love with the process of sharing your book.
đ§ Tools + Resources Mentioned:
- ARC Teams: Send your book out early to gather honest feedback and build buzz.
- AI Tools: Let AI compile your reviews, praise, and blurbs into marketing content.
- Publicity Partners: Aurora Publicity, Love Book Tours, Childrenâs Book Tour, Written Word Media, BookBub, Fussy Librarian, Robin Reads, and more.
- Influencer Outreach: How to engage book lovers with audiences to help spread the word.
đĄ Key Takeaway:
Marketing your book doesnât have to feel like a chore. It can be a joyful extension of your creativityâone where you celebrate what youâve created and connect with people who genuinely want to hear from you. Start by doing what feels good, then build from there.
đ Connect with Alexa:
