1. EachPod

Luminare Press - Hybrid vs. Self-Publishing with Patricia Marshall {ep. 163}

Author
Alexa Bigwarfe
Published
Wed 30 Apr 2025
Episode Link
https://podcasts.castplus.fm/e/4n92m2m8-hybrid-vs-self-publishing

As hybrid presses become a more popular option, we're often asked about the difference between hybrid presses and self-publishing. Here's a breakdown of the differences at Luminare Press

📚 Self-Publishing Assist vs. Hybrid Publishing
Self-Publishing Assist (Luminare Press)

  • Offers fee-for-service publishing help: editing, cover and interior design, layout, POD setup (via KDP and Ingram), ebook formatting.

  • Authors retain full control and 100% royalties by publishing under their own accounts.

  • Best for authors who want a high-quality product but maintain ownership and marketing responsibility.

  • Ideal for personal legacy projects, entrepreneurs, or authors with built-in audiences.

Hybrid Publishing (Lucent Book Group - launching soon)

  • Offers curated publishing partnership: more involvement in editing, development, and marketing.

  • Patricia and team select manuscripts they believe in and help authors from developmental edits to post-launch marketing.

  • Author still retains creative control, but receives hands-on collaboration and a professional publishing experience.

  • Higher cost, but greater long-term support and potential reach.


In this episode, Alexa and Patricia discuss:

  • How a family self-publishing project sparked Patricia’s publishing career

  • What sets self-publishing assist services apart from hybrid publishing

  • How to align your publishing path with your goals and budget

  • The risks of unprofessional book design and formatting

  • Why editing is the first step in effective book marketing

  • How scams are targeting indie authors—and how to avoid them

  • Trends in cover design, metadata, and the evolving expectations of readers

  • The upcoming launch of Patricia’s new hybrid imprint: Lucent Book Group

  • How authors can build long-term publishing partnerships

đź”— Learn more about Luminare Press and get their Women in Publishing Summit special offer:
 https://womeninpublishingsummit.com/luminare

🎙️ About Patricia Marshall and Luminary Press

  • Patricia is the founder of Luminare Press, offering publishing assistance and hybrid publishing since 2011.

  • Inspired by helping her 89-year-old mother self-publish a novel, Patricia saw the need for a professional, author-supportive publishing service.

  • Luminare Press has evolved from a family venture into a company of 10+ professionals with editors, designers, and contractors.

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