In this episode, Alexa and Nathalie discussed:
- š” How it all began: Nathalie reflects on her first book, Grieving Parents: Surviving Loss as a Couple, which grew from sharing her own story online and realizing it could help others.
- āļø The unexpected journey to six books: She never set out to be an author, but over time felt calledāintuitively and emotionallyāto write each one. Every book had a unique purpose and a specific audience in mind.
- š§ Writing through grief and trauma: Nathalie shares how her personal losses and professional background as a therapist informed her writing and offered deep healingāboth for herself and for her readers.
- š ļø Turning pain into purpose: The books werenāt just therapy; they became vital tools for others and opened doors in her business organically.
- š§ Advice for nonfiction authors: She emphasizes the importance of knowing why you're writing and who youāre writing forābefore anything else.
- š Books as authority-builders: Writing helped Nathalie deepen her expertise and connect with a broader community, even if marketing wasnāt her primary focus.
- š Bridging understanding: One of her most recent books was born out of the need to help support networks understand grieving loved onesāa powerful reminder that books can change lives.
- š The circular path of content and connection: From podcasting to speaking to client work, Nathalie shows how different platforms support and reinforce each other, even without traditional marketing.
- š¦ Creative outreach: She offers examples of how her books are used in care packages, support events, and moreādemonstrating that marketing can be organic, meaningful, and aligned with your mission.
š¬ Memorable Quotes:
āI never thought Iād write a book. But when the idea came, it wouldnāt let me go.ā
āEvery book I wrote had a purpose: to answer a need I kept seeing again and again.ā
āYou donāt have to be a marketing expertāif your work resonates, it finds its way.ā
š Resources & Links: