From Noise to Noteworthy: How Fractional CMOs Drive Business Growth with Angelo Ponzi

In this episode of AIBiz, we dive deep into the world of fractional leadership with Angelo Ponzi, a seasoned fractional CMO and founder of Craft. Angelo shares how businesses—from startups to mid-sized firms—can access executive-level marketing expertise without the full-time price tag. We explore why strategy is more than just a buzzword, how brands often fall in love with their own ideas, and why research is the secret sauce behind sustained marketing success. Whether you're a solopreneur or scaling a passion project, Angelo's insights will help you think smarter about growth, branding, and staying on course.

About the Guest:

Angelo Ponzi is the founder and fractional CMO at Craft, with over three decades of experience across B2B, B2C, and D2C sectors. His portfolio spans major brands like AT&T, Ketel One, and JPMorgan Chase, as well as numerous small to mid-sized businesses. Angelo blends research, branding, and execution, rooted in one powerful principle: Know your market. Know your customer. Act with purpose.

Key Takeaways:

• A fractional CMO offers executive-level strategy without the full-time cost, ideal for businesses needing expertise but not ready for a full hire.

  
  



• Strategy slows you down just enough to get it right—jumping into tactics without research leads to failure.

  
  



• 92% of strategies fail due to poor implementation; consistency is key in marketing execution.

  
  



• Founders often fall in love with their own ideas—ongoing customer research keeps you grounded.

  
  



• Creativity and gut instinct are important for launching ideas, but data and research ensure long-term success.

  
  

Connect with Angelo Ponzi:

Learn more about Angelo and Craft at: Craft Marketing

https://www.linkedin.com/in/angeloponzi/

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