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Your next customer might be an AI agent

Author
Works4Me BV
Published
Fri 18 Jul 2025
Episode Link
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  1. Your next customer might be an AI agent - and it doesn’t care about your brand story, influencer campaigns, or emotional hooks.
  2. 🧠 Logic > Loyalty: AI agents prioritize structured data, availability, and value - not lifestyle branding.
  3. 📊 If your product info isn’t machine-readable, it might as well not exist.
  4. 🔁 M2M commerce is coming fast - will your systems know how to negotiate with autonomous agents?
  5. 🧩 Marketing must go cross-functional: It’s not just a creative game anymore - product, data, and dev must align.
  6. 🧬 Trust needs to be redefined: How do you encode “reputation” into a signal machines understand?
  7. Human vs. Agent detection will be essential - Can your systems tell the difference?


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