Ep 180: Inside AI Playbook (Part I): Sally Murphy Interviews Joanne Sweeney

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This episode flips the script. Instead of asking the questions, I’m answering them, with my good friend and brilliant storyteller Sally Murphy, founder of Welltold taking charge of the mic.

It's Part I of Part III

• Explores the critical role of AI in today’s world, especially in communication and marketing
• Frames AI as a “golden opportunity” but stresses the need for regulation and awareness of risks
• Sweeney shares her personal journey, including a moving story from her university days
• Recalls the tragic loss of her daughter Sophie’s father, Henry, as a turning point
• This experience shaped her dedication to education and empowerment
• Urges professionals to embrace AI proactively to avoid being left behind in a fast-changing landscape

My new book, AI Playbook, is now available to pre-order. https://aimarketingplaybook.ie/ 

Sally dives into my brand-new book, AI Playbook. We talk about why I wrote it, who it’s for, what surprised me during the process, and what I believe every marketing and communications professional needs to understand right now.

It’s personal, it’s practical, and it gets to the heart of how AI is changing our work, and what we can do about it.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com