Ep16 Sherifa Hady, VP WW Midmarket Sales at HPE Aruba: Selling AI With Business Impact

In this episode, Ben is joined by Sherifa Hady, VP of Worldwide Midmarket Sales at HPE Aruba, for an inspiring and practical conversation about how to sell AI with real business impact. From being told she couldn’t work in IT because of her gender, to leading global sales teams and advising customers on AI, Sherifa shares key lessons from her journey.

They explore how AI is transforming customer operations, the importance of data currency, and what sellers must do to stay relevant. Sherifa explains how she uses AI in her daily role, the value of trusted partnerships like NVIDIA, and why understanding your customer’s business is more critical than ever.

Highlights include:

• Breaking barriers in the tech industry
• Speaking to 1,000 women in tech about AI
• How AI can improve people’s lives
• Real-world customer adoption stories
• What “data currency” means for the future of sales
• Practical advice for sellers on understanding business impact
• Sherifa’s day-to-day use of AI and lessons learned from the field

Whether you’re in sales, tech, or leadership—this episode is packed with insights.