From Overwhelmed to AI-Optimized: How Contractors Can Save Time, Cut Costs, and Stay Competitive

Most contractors are curious about AI — but don’t know where to start or how to make it stick in their business.

Rosalynn Verges, co-founder of Refinery Coaching and creator of AI Roofing Revolution, is changing that with live, hands-on AI training designed for the construction industry. She’s helped contractors save thousands in admin costs, analyze marketing ROI in minutes, and turn AI from a buzzword into a daily productivity tool.

In this episode, you’ll discover:

• Why resisting AI could be catastrophic for your business in the next few years
• How to get your team to actually use AI (and not just nod in meetings)
• Real use cases: from $17K/year in admin savings to lead source ROI analysis in seconds
• Where to start with AI if you have 15 employees or fewer
• The three-part AI strategy every contractor needs before buying another tool
• The biggest inefficiencies in contractor businesses that AI can fix right now
• The tools Rosalynn recommends most for owners and teams

Whether you’re a roofer, remodeler, or any home service pro, this conversation will give you a roadmap to implement AI in a way that sticks — and pays for itself fast.

Key Takeaways:

• AI adoption is inevitable — early adopters gain a compounding advantage
• Team buy-in starts with role-specific use cases and small wins
• Live, hands-on training beats passive courses for real adoption
• Start with repetitive, high-impact tasks for fastest ROI
• Leverage existing tools in your tech stack before buying new software
• AI can help owners and employees make data-driven decisions faster
• Metrics matter: cost per lead issued, close rates by rep, AR, SG&A, turnover

Recommended Tools:

• ChatGPT and Google Gemini for daily efficiency
• Microsoft Copilot for MS-based companies
• Gamma for instant, professional presentations and reports
• NotebookLM for digesting and simplifying large documents