30 Years, 10,000 Roofs: How Adam Quenneville Built an $18M Brand Contractors Can Learn From

Adam Quenneville has been in roofing since the late ’80s, built one of the most trusted brands in New England, and today runs a company that does over $18 million in annual revenue. His team has installed more than 10,000 roofs, earned 2,000+ reviews, and maintains a near-perfect service record — only 1 in 1,000 jobs goes wrong.

In this episode, Adam shares the systems, technology, and marketing strategies that keep his business growing and his customers loyal — from pricing correctly to leveraging tech tools like CompanyCam, Roofle, and Hover for efficiency and transparency.

You’ll discover:

• The pricing mistake that cost him big — and how to avoid it
• Why knowing your overhead is the key to survival
• How to train crews for consistent, manufacturer-approved installs
• Using tech to document jobs, speed up sales, and win trust
• The referral, review, and repeat-business systems driving his growth
• Why truck wraps might be your best marketing ROI
• How multiple office locations boost local rankings and sales

Whether you’re a one-crew operator or running a multi-location contracting company, Adam’s hard-won lessons will help you scale without losing quality.

Key Takeaways:

• Price for profit: Always factor in overhead and the cost of standing behind your work.
• Know your numbers: Use CRMs to track job costs (materials, labor, permits, dumping) and supplier pricing.
• Training is non-negotiable: Build training environments, use manufacturer specs, and document every step.
• Leverage technology: CompanyCam for documentation, Roofle & Hover for instant estimates and 3D visualization.
• Ask for reviews: Incentivize your team, track results, and respond personally.
• Brand visibility: Wrap your trucks, use job signs, and be visible where your customers are.
• Local expansion: Multiple office locations improve customer trust and Google local rankings.

Marketing mix: Referrals and repeat customers first, then LSA ads for new lead flow.