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Whisker to ElevenLabs: Navigating the Quiet Revolution in Ads and AI Surge

Author
Stan Berteloot
Published
Tue 09 Sep 2025
Episode Link
https://share.transistor.fm/s/8a43f74e

In this episode, we delve into the realm of advertising and AI, starting with how brands like Whisker, Calm, and Angel Soft are adopting low-key advertising strategies to provide a breather from the usual ad clamor. We then transition to the tech scene with ElevenLabs, an AI voice startup, nearing a $6 billion valuation and setting the pace in the generative AI industry with its lifelike synthetic voices. The discussion shifts gears to legislation with California's SB 53, a bill pushing for AI safety through transparency, amidst a backdrop of industry pushback. In the realm of personal computing, the spotlight turns to the potential of AI to redefine our interaction with technology, hinting at a future dominated by AI assistants and smart wearables. We also touch on the shutdown of Dot, an AI companion app aimed at providing emotional support, amidst concerns over AI-induced "psychosis" and the broader challenges facing AI chatbots. Lastly, we cover OpenAI's strategic move


Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.


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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

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