"From BBC's AI Christie to Google's Gemini: Technological Innovations and Controversies"

Welcome to AI in Marketing, your hub for the latest AI news in the ever-evolving marketing landscape. In today's episode, we delve into the use of AI in an innovative BBC Maestro course offering writing insights from the legendary Agatha Christie, shown through restored audio and licensed images. Next up, we discuss human vs. digital PR relations in the wake of a contentious encounter between a Congresswoman and a voter that rapidly spiraled into a media storm.

Then, we'll tackle a study on the increasing vulnerability of AI-generated coding, revealing that almost a fifth of package dependencies were "hallucinated" or non-existent. We move on to Google's recent update of its Gemini chatbot app, which introduces advanced image creation tools enabling users to modify AI-produced pictures.

Lastly, we'll delve into LTK, a social commerce platform aiming to provide a stable space for creators amidst the uncertain nature of traditional social media platforms. Tune in for our cutting-edge discussion on these topics and stay ahead of the curve in the world of AI in marketing.

• https://www.getvoicestream.com/


• https://www.nytromarketing.com/


• https://www.theguardian.com/books/2025/apr/30/bbc-harnesses-ai-to-create-writing-classes-given-by-agatha-christie


• https://www.prdaily.com/behind-the-headlines-helping-my-friend-through-a-48-hour-media-firestorm/


• https://www.wired.com/story/ai-code-hallucinations-increase-the-risk-of-package-confusion-attacks/


• https://techcrunch.com/2025/04/30/googles-gemini-chatbot-gets-upgraded-image-creation-tools/


• https://www.marketingbrew.com/stories/2025/04/28/ltk-post-social-platform-tiktok-ban-affiliate-marketing

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.