"AI, Innovation & Trust: Visa’s Fraud Fight, Databricks's Journey, Meta's Wearable Revolution, Salesforce’s Growth & American Girl on TikTok"

In today's episode of "AI in Marketing", we will talk about significant developments occurring in various industries using AI. We start with Visa implementing AI and machine learning to prevent fraudulent transactions, which saw a huge surge this year. Then we'll move to Databricks' enormous funding round and acquisition of MosaicML, which indicates a potential IPO and further commitment to enhanced AI deployment.

We'll then discuss Meta's introduction of AI-supported translation features on their Ray-Ban glasses and London-based Magic Vision's unveiling of an AI-based content creation platform. Adding to that, Audience Genomics launched an AI-driven tool for small businesses that automates content creation for social media.

Moving to the corporate world, we'll cover Salesforce's ambitious growth plans with a massive hiring spree for promoting their AI products. Finally, we'll explore the creative use of AI with American Girl leveraging TikTok trends to engage a broader audience base. Join us as we delve into these stories and more, exploring how AI is revolutionizing the world of marketing.

• https://www.getvoicestream.com/


• https://www.nytromarketing.com/


• https://www.marketingbrew.com/stories/2024/12/10/how-american-girl-got-trendy-on-tiktok


• https://techcrunch.com/2024/12/17/salesforce-plans-to-hire-2000-people-to-sell-its-ai-products/


• https://www.pymnts.com/business/2024/report-kimura-capital-closes-trade-finance-business/


• https://www.fastcompany.com/91248820/why-ai-company-databricks-just-scored-one-of-the-biggest-funding-rounds-in-history


• https://www.pymnts.com/artificial-intelligence-2/2024/from-translation-to-creation-ai-reshapes-social-media-landscape/

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