"AI Alterations: Apple's Text Transformations, Google's Mariner & MIT's Fairness Focus; Plus Prime Video's Viral Strategy & Amazon's Automotive Ambitions"

Welcome to our AI in Marketing podcast where we dive into the exciting transformations and challenges that AI brings to the complex world of marketing. For our December 12, 2024 episode, we are exploring Apple’s fascinating yet controversial AI tool that rewrites text and emails, adding yet another dimension to the AI-human communication debate. We then unravel Google's experimental AI agent, Mariner, which promises to revolutionize how we interact with websites.

We don't stop there, as we turn our lens on groundbreaking research from MIT aimed at improving fairness in AI algorithms while maintaining their overall accuracy. We talk about its potential influence on enhancing the representation of minority subgroups in AI models, especially in critical sectors like healthcare.

Continuing our exploration of meaningful audience engagement, we discuss the success of Prime Video's reactive social strategy that capitalizes on trending online discussions. Lastly, we explore Amazon's latest foray into the auto industry with 'Amazon Autos,' a brand-new platform changing car buying by focusing on transparency and convenience.

Join us as we delve into these fascinating stories and discuss how the AI landscape continues to shape and transform marketing strategies.

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• https://www.nytromarketing.com/


• https://www.wired.com/story/mikki-willis-tulsi-gabbard-red-pilled-plandemic


• https://www.theguardian.com/society/2024/dec/11/ai-tone-shifting-tech-could-flatten-communication-apple-intelligence


• https://www.nytimes.com/2024/12/11/technology/google-ai-agent-gemini.html


• https://news.mit.edu/2024/researchers-reduce-bias-ai-models-while-preserving-improving-accuracy-1211


• https://www.marketingbrew.com/stories/2024/12/05/prime-video-s-reactive-aor-on-building-an-agile-trendy-social-strategy


• https://techcrunch.com/2024/12/10/amazon-is-officially-in-the-online-car-sales-business/

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