AI in Experience Design: Creating Meaningful Connections with Geoff Thatcher of Creative Principals

In this episode of CAI, host Max Romanik welcomes Geoff Thatcher, Creative Director and experience design expert, for an illuminating discussion about AI's role in storytelling and experience design. 

Geoff Thatcher is an innovative experience designer and creative director who leads a boutique family design firm specializing in immersive storytelling and AI-enhanced exhibitions. As an early adopter of AI technologies like DALL-E and Midjourney, Geoff has pioneered their integration into experience design, most notably in his groundbreaking work at the College Football Hall of Fame's "Game On" exhibition, which uses AI to personalize visitor experiences across 764 team variations. His firm's thoughtful approach to AI implementation, guided by a six-point manifesto, has established him as a leading voice in responsible AI adoption for creative applications. Geoff's expertise in blending traditional storytelling with cutting-edge technology makes him particularly relevant to government agencies looking to enhance their public engagement and communication strategies through immersive experiences.

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Previous guests include: Jesse Anglen of Rapid Innovation, Maya Sherman of Embassy of Israel In India, Alex Wirth of Quorum, Mfon Apkan of Methodist University, Dr. Eva-Marie Muller-Stuler of Ernst & Young, and Christophe Foulon
 
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