The Truth Behind Corporate AI Project Failures: Understanding the MIT Study and ChatGPT-5 Release

In this special mini-episode of AI First with Adam and Andy, Adam Brotman and Andy Sack dig into two of the biggest AI stories making headlines.

They start with the recent MIT study that fueled a viral Fortune headline claiming 95% of corporate AI projects fail. Adam explains what the research actually found, from the limitations of wrapper apps to the importance of micro use cases and realistic measures of success. Together, Adam and Andy highlight why leaders should avoid getting distracted by shiny solutions and instead double down on the small, practical wins that drive real business value.

Then the conversation turns to OpenAI’s release of ChatGPT-5. With polarized reactions ranging from disappointment to awe, Adam and Andy cut through the noise to share their perspective on where GPT-5 truly fits in the broader AI landscape. They explore how the frontier models are advancing together, why expectations matter, and what the “trough of disillusionment” means for businesses today.

This episode is a candid, hype-free look at what’s really happening in AI innovation, and what leaders should be paying attention to now.