AI Marketing Strategy: Practical Applications for Any Business

Are you feeling the pressure to “do something with AI” but unsure what that means for your business? Have you invested in AI tools or formed a task force, only to wonder why you’re still not seeing meaningful results? Without a unifying strategy, even the best AI tools can create more noise than results. To learn a four-pillar AI implementation strategy designed to help you acquire, convert, retain, and support customers more intelligently, I interview Susan Westwater.