AHAA: The Voice of Hispanic Marketing
The Association of Hispanic Advertising Agencies (AHAA) is the first trade organization of its kind to be established specifically for agencies working within the United States Hispanic advertising industry. These podcasts are recordings of speakers that presented at an AHAA Conference. Please visit our website www.ahaa.org for more information.
- Update frequency
- every day
- Episodes
- 13
- Years Active
- 2010 - 2012
Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE
How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market. Each panelist presented what factors have most imp…
Thu 31 May 2012
Podcast #35--Top 10 "Truths" from a Retail Client's Perspective
TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implica…
Thu 31 May 2012
Podcast #34--Hispanic Public Relations Panel From AHAA 2012
HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how …
Thu 31 May 2012
Podcast #33--Roberto OrcI: Welcome and AHAA Changes
Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including: New Advisory Board New Board Members 2…
Thu 31 May 2012
Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters
Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological plat…
Mon 17 Oct 2011
Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities
Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities” The study identifies current tr…
Mon 17 Oct 2011
Podcast #30--CMO Fireside Chat: Jaime Vasquez, Cricket Communications
Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. H…
Mon 17 Oct 2011
Podcast #29--2010 Report on Hispanic Advertising Spending
Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report on Hispanic Advertising Spending. Learn about the state of…
Mon 17 Oct 2011
Podcast #28--CMO Fireside Chat: Joakim Wijkstrom, CMO, Perry Ellis, International
Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of Hispanic-owned Perry Ellis International, Inc. A leading designer, distributor and licensor of men's and women's apparel, accessorie…
Mon 17 Oct 2011
Podcast #27--Mitchell Reichgut: Social Rules: How social media is re-writing the advertising rules of engagement
Social networking is the most profound media phenomenon since the birth of the Web. As advertisers frantically chase earned media validation, Facebook fans, and viral video stardom, we'll look behind…
Mon 17 Oct 2011
Podcast #26--Robb High: The Transformation of Agencies
The marketing communications world has changed more in the last ten years than in the previous 40. Agencies of today look and act much differently then they did in the 90’s. They’ve had to in order t…
Mon 17 Oct 2011
Podcast #25- Tr3s: MTV, Música y Más Presents A Conversation With Romeo Santos
Tr3s: MTV, Música y Más presents an enlightening conversation with Romeo Santos, former member of the multiplatinum bachata super group Aventura. Balancing dual languages and cultures, Romeo continue…
Mon 17 Oct 2011
Podcast #24 - Cultural Evolution Panel
The constant push and pull between their traditional Hispanic and aspirational American values is what makes Latinos culturally unique. The need to strike a balance between their two cultures and ide…
Fri 29 Oct 2010
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