Why mass marketing will not work on Gen Z
- Author
- CRA GROUP
- Published
- Thu 12 Sep 2024
- Episode Link
- https://shows.acast.com/agri-news-net/episodes/why-mass-marketing-will-not-work-on-gen-z
Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before.
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