AI Meets a $2T High-Trust Industry: How Newfront CEO Made It Work

Zapier’s Wade Foster talks with Newfront CEO Spike Lipkin to learn how an AI-powered insurance brokerage is rethinking a $2 trillion industry, without forcing new workflows or long trainings.

Spike shares the moments where AI finally matched the hype—from a hackathon where half of projects went straight into production, to an AI benefits bot that saves HR teams a month of work every year, to contract reviews that now take just 20 seconds.

The two also dig into why 1 in 5 unicorns trust Newfront with their insurance needs in a $2T industry where a single gap in coverage can make or break a business, how “the email inbox is the API” became their rallying cry, and why the real future of work might mean less doing, more delegating—and much stronger client relationships.