From Small Town Farmer to Small Town Connections Guru with Natasha Parvey

Episode Notes

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FAEM Pro Services

www.faemproservices.com

www.keepitlocalcc.com

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*Time Stamped Show Notes: *

[3:30] Introduce Natasha Parvey

[4:20] Grew up in an extremely small farming community

Learned to have fun, work hard, and be a leader at an early age

[9:30] Keep it local Columbia County

-Columbia Country is a huge commuter county where roughly 75% of people do not work in the county

-Keep it local Columbia County wanted to keep everyone on one page

-The Ford Foundation helped as well. 

[12:45] Created a directory for all of the businesses in Columbia County

-This helps to advertise businesses for free

-Try to keep money in Columbia County 

[14:00] What are businesses feeling during the Covid-19 pandemic

-Some are ready to open and some are still trying to figure everything out. 

[15:40] What are some simple ways that business can reach out to customers in this time? 

-SBA, Chamber of Commerce, and social media are some great ways.

-Create a niche. Do not be a broad business.

-Wear a name tag when you are out and about. 

-Metal or wood business cards.

-Get your car wrapped

[22:00] Natasha talks about not bad talking competition

-Stand out differently

-Never quit

[23:50] What were the biggest failures with keep it local cc?

-Needed to create a good marketing campaign and get everyone on the same page. Both business owners and patrons. 

-Also needed to get away from talking to people in a scripted way and become “one of them.”

[25:11] Sales scripts are not the way to go

-You need to know the script to break the script

-Conversational tone is the best way to win over your potential customers

[29:40] What could businesses do differently to succeed. 

-They need to work on their business and not in their business as much. 

-Need to connect with others in the industry

-What makes you different? 

[31:30] How do keep a positive mindset? 

-Conference calls? 

-Connect with each other

-Podcasts

[34:00] Building relationships

-Adding value to the community is essential

-Thank you cards crush!

-What can you do for your customer.

-How can you solve as many problems for them as possible. 

[40:00] Working on your business instead of in it

-There is so much to the business

-Need to be able to sit back and analyze the business as a whole

-Need to plan ahead

-Leave the day to day transactions to someone else

-Must be the visionary for your business

[49:20] What skills do you wish you had when you were starting out? 

-More confidence

-Starting toastmasters sooner

-Public speaking in general

-Wake up with an attitude of gratitude

-It’s ok to restart

Social Links

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*Where Can You Find Us? *

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