Dr Lonny Green: How to Build A World-Class Aesthetics Team

Patients come second, team lunches are the best money you will ever spend and how to uncover your “Why” AND your “Just Cause”.

In this new episode, Dr. Felix Bertram sits down with Dr. Lonny Green in person to talk about how these three things and more can help you create a world-class aesthetics team.

Dr. Lonny Green is the Medical Director at Rêvée Aesthetics; a MedSpa in Richmond, Virginia. Previously a urology surgeon for two decades, Lonny moved into aesthetics 8 years ago and hasn't looked back. He now manages a team of 15 people at his practice and is known in the aesthetics community as @ninjainjector.

In this conversation, Lonny and Felix discuss topics, such as:

• How critical it is to know your own “Why” and your Medspa's “Why”
• What is a “Just Cause” and why your Medspa absolutely must know it and live it
• What magic happens when your entire team believes in your “Just Cause”
• Why and how great leaders don't direct, they inspire 
• Lonny's hiring process , trusting your gut and a day with the team as a first step
• The steps to letting go of employees
• Felix's interview question he uses to understand personality traits
• Lonny's secrets to creating a world-class team
• Why Felix doesn't close the clinic for team-building events
• The culture change from family-style boutique medspa to multi-location clinic chain
• How many seconds you have to make a first impression
• Why, as a leader, patients come second
• *Lonny's journey to being vulnerable

Follow Lonny:

https://www.instagram.com/ninjainjector

Follow Felix:

https://www.instagram.com/drfelixbertram/

The Nordstrom Way by Robert Spector

https://www.amazon.com/Nordstrom-Way-Customer-Service-Excellence/dp/1118076672