Rebranding and Microenterprise, Part 2

Lina Page, Executive Vice President of Strategic Communications for Opportunity Finance Network (OFN), and Marcia Stein, Managing Director of Communications for AEO, discuss some of the nuts and bolts of rebranding. Ms. Page also provides an overview of the work that has been done to recreate OFN's brand as an organization, along with the overall brand for the opportunity finance industry. To learn more about Opportunity Finance Network, go to http://www.opportunityfinance.net/ To listen to this podcast, click here.