The Power of Press: How Small Businesses Can Leverage Media Like the Giants – with Mickie Kennedy of eReleases

Author: TJ Murphy
Published: Fri 29 Aug 2025
Episode Link: https://share.transistor.fm/s/7625bb0a

In this episode of Adventurous Entrepreneurs, I sit down with Mickie Kennedy, founder of eReleases, to talk about how small businesses, startups, and even solo entrepreneurs can tap into the power of press releases to build credibility, visibility, and momentum—without breaking the bank.

Mickie shares the story behind founding eReleases over 26 years ago, after realizing most small businesses were priced out of traditional PR. From humble beginnings to now partnering with PR Newswire, his company remains laser-focused on helping underdog brands get the attention they deserve.

We dig into:

Why most press releases don’t work—and how to write ones that do
How storytelling, strong quotes, and strategic data can make your release irresistible to journalists
Simple ways to get local media coverage without spending a dime
A wild case study that helped a small carpet company close 17% more sales
Why credibility through earned media can often outperform paid ads
How to pitch local papers, land monthly columns, and become a "media darling" in your community

Please enjoy this wide-ranging conversation with Mickie Kennedy.

Follow and Connect With Mickie Kennedy:

Website: http://www.ereleases.com

Twitter: https://x.com/ereleases

Instagram: https://www.instagram.com/ereleasespr

Facebook: https://www.facebook.com/ereleases.press.release.distribution

Tik Tok: https://www.tiktok.com/@ereleases

Youtube: https://www.youtube.com/user/ereleases

Linkedin: https://www.linkedin.com/in/publicity/

Pinterest: https://www.pinterest.com/ereleases/

Connect With TJ!

Link Tree: https://tjmurphy.me/