Whether you like it or not there is a lot of psychological research that goes into the marketing of products. The majority of this research is used to manipulate consumers and get you spend more money. Additionally, convincing consumers to purchase an ever-increasing variety of products, only to discard them after a short period of time, is a fantastic way to stimulate commerce.
From disposable products to planned obsolescence, our wasteful practices have an ever devastating affect on the environment and on our personal financial well being. Virtually all of the disposable products we use can be replaced with something that you buy only once.
So join me for episode 184 which is called Buy It Once, Buy It For Life.