#010 A Bottle of Deception

By the end of 2020, the population of the world was approximately 7.8 billion. According to the World Health Organization, one in three people in the world does not even have access to an improved water source. This means approximately 2.6 billion people on our planet do not have access to a safe water supply. 

In contrast, according the the Center for Disease Control (CDC) the United States has the safest water supply on the plant. Yet Americans are obsessed with drinking bottled water. In fact, in 2016 bottled water sales surpassed that of soft drinks for the first time. 

But why are we obsessed with drinking bottled water? It is a combination of clever predatory marketing practices backed by advertising budgets ranging in the billions. Additionally, the simple fact is that your local municipality does not have such a budget to convince you that their tap water is actually safe to drink. 

Yet numerous studies over time have revealed numerous significant and unhealthy contaminates in bottled water. But we are deceived into thinking it is safer, cleaner, and even healthier than tap water which is delivered right to your home for almost free.  

The global bottled water industry is set be valued at $350 billion dollars by the end of 2021. Americans alone spend about $16 billon annually on bottled water. That means we spend $6.15 annually for every person on the planet that does not even have access to a safe water supply.

Imagine the change that could occur if only a small amount of the money were donated annually to fund education on sustainable projects.

Bottom line, we are NOT being sold a safer, cleaner, healthier product. We are being sold a bottle of deception. Enjoy this episode and find out more. 

Please refer to the transcript of this episode for links to articles I read during my research.   

Always live sustainably, 

Patrick