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The More Things Change, The More They Stay the Same: LegalTech Edition with Betsy Munnell

Author
Jared Correia, Betsy Munnell
Published
Fri 09 Feb 2024
Episode Link
https://atlnonevent.libsyn.com/the-more-things-change-the-more-they-stay-the-same-legaltech-edition-with-betsy-munnell

Jared spoke with a biz dev consultant for law firms about how attorneys should be taking advantage of the legaltech they missed out on in the last decade.

Episode Highlights 03:53 How Betsy transitioned from practicing law to coaching other lawyers, especially on business development 06:52 Using technology in running law firms 11:39 Strategies on how to get lawyers to participate in social media in a way that genuinely portrays their personality and provides value to their network 16:14 Using different social channels for business intelligence, such as subscriptions to industry newsletters and following relevant companies on LinkedIn 21:40 The power of Twitter as a real-time source of breaking news and its role in modern media consumption habits 24:22 The importance of recognizing industry experts and sharing useful, summarized knowledge on platforms like LinkedIn 25:36 Privacy and the importance of in-depth research 28:21 Customer Relationship Management (CRM) use in firms and the lack of effective use especially in small and mid-sized firms 31:30 Artificial intelligence (AI) and its implications for the legal industry - both at a firm level and for individual lawyers

 

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