I talked with Niki Black (MyCase), Sara Bottorff (Lawmatics), and Dan Jacobs (LawRuler) about how law firms can use customer relationship management software in their law practices.
Highlights
March Madness: What happened to the NCAA tournament? - 3:05
What are the practical effects on operations of law firms focusing more on customer experience? - 5:21
Why is it important for law firms to have a dedicated CRM? - 6:46
Now that everything on cloud, what tools should or could be integrated with a CRM?- 10:43
The common mistakes that law firms are making with their intake processes. - 13:17
Path to delight: What does it mean, why is it important, and how can you delight clients? - 17:36
How CRM products and CRM features built into other software help law firm increase their conversion. - 19:39
How would a law firm use a CRM to automate workflows and how does that help in terms of winning more business? - 21:46
Figuring out what your intake strategy is so that you can actually implement it through software. - 23:59
The three things law firms can do to supercharge their intake process. - 27:50 Episode Resources