Maximising internal resources

Lucinda Parish presents "Adobe Workfront talks FSI". In this episode, she discusses the challenges of utilising internal resources with Andrew Hall, EMEA Digital Sales and Field Marketing Director at Adobe Workfront.

It’s hard for Financial Services marketing teams to compete with smaller, more nimble startups when they often face such complexity and a lack of coordination. How can they get the most out of the creative talent and resources they have and become more efficient?

This episode explores how to overcome the frustrations of legacy systems, slow-moving internal processes, and multiple stakeholders in Financial Services marketing.