Why Semafor Embraces The B2B Publisher Mindset
- Author
- AdExchanger
- Published
- Tue 09 Jan 2024
- Episode Link
- https://adexchanger.libsyn.com/why-semafor-embraces-the-b2b-publisher-mindset
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
