What It Means To Measure ‘True ROI’
- Author
- AdExchanger
- Published
- Tue 04 Mar 2025
- Episode Link
- https://adexchanger.libsyn.com/what-it-means-to-measure-true-roi
What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.
