Wendy Clark Says, ‘Do Your Homework’
- Author
- AdExchanger
- Published
- Thu 14 Nov 2024
- Episode Link
- https://adexchanger.libsyn.com/wendy-clark-says-do-your-homework
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
