Unpacking ‘Performance TV’
- Author
- Alyssa Boyle
- Published
- Tue 05 Mar 2024
- Episode Link
- https://adexchanger.libsyn.com/unpacking-performance-tv
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.
