There's No Such Thing As An Attribution Easy Button
- Author
- AdExchanger
- Published
- Tue 15 Jul 2025
- Episode Link
- https://adexchanger.libsyn.com/no-such-thing-as-an-attribution-easy-button
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
