The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur
- Author
- AdExchanger
- Published
- Tue 14 Nov 2023
- Episode Link
- https://adexchanger.libsyn.com/the-evolution-of-easy-analytics
Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."
