The Move Toward Better Measurement
- Author
- AdExchanger
- Published
- Tue 06 Aug 2024
- Episode Link
- https://adexchanger.libsyn.com/the-move-toward-better-measurement
There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.
