The Case Against Last Click
- Author
- AdExchanger
- Published
- Tue 04 Jun 2024
- Episode Link
- https://adexchanger.libsyn.com/the-case-against-last-click
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.
