Rockerbox’s Attribution Journey
- Author
- AdExchanger
- Published
- Tue 08 Jul 2025
- Episode Link
- https://adexchanger.libsyn.com/rockerboxs-attribution-journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
