Roblox Breaks Into Programmatic
- Author
- AdExchanger
- Published
- Wed 01 May 2024
- Episode Link
- https://adexchanger.libsyn.com/roblox-breaks-into-programmatic
Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
