ROAS? Nah. The Home Depot’s All About ROMO
- Author
- AdExchanger
- Published
- Tue 26 Aug 2025
- Episode Link
- https://adexchanger.libsyn.com/roas-nah-the-home-depots-all-about-romo
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.
