Riding The Rising Tide Of Programmatic Streaming With Disney
- Author
- AdExchanger
- Published
- Tue 15 Aug 2023
- Episode Link
- https://adexchanger.libsyn.com/riding-the-rising-tide-of-programmatic-streaming-with-disney
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.
