On The Verge Of Convergence
- Author
- AdExchanger
- Published
- Mon 23 Dec 2024
- Episode Link
- https://adexchanger.libsyn.com/on-the-verge-of-convergence
Feels like we’ve been waiting for the convergence of ad tech and mar tech forever. But it’s finally starting to happen, and the time couldn’t be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.
