Measurement Real Talk, With INCRMNTAL’s Maor Sadra
- Author
- AdExchanger
- Published
- Tue 11 Feb 2025
- Episode Link
- https://adexchanger.libsyn.com/measurement-real-talk-with-incrmntals-maor-sadra
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
