It’s Time For Vanity Metrics To Perform A Disappearing Act
- Author
- AdExchanger
- Published
- Tue 28 Nov 2023
- Episode Link
- https://adexchanger.libsyn.com/its-time-for-vanity-metrics-to-perform-a-disappearing-act
Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
