Is The Alt Video Currency Juice Worth The Squeeze?
- Author
- Alyssa Boyle
- Published
- Tue 07 May 2024
- Episode Link
- https://adexchanger.libsyn.com/is-the-alt-video-currency-juice-worth-the-squeeze
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.
