Insight Is A Man’s Best Friend, With Mars Pet Nutrition
- Author
- AdExchanger
- Published
- Tue 03 Dec 2024
- Episode Link
- https://adexchanger.libsyn.com/insight-is-a-mans-best-friend-with-mars-pet-nutrition
Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
